Latest Advertising Definitions

These are the latest advertising related terms added to our site. This list is updated each day as we add more and more definitions.

The Advertising Glossary	View
Ad request	View Term
audience share	View Term
family brand	View Term
TrustRank	View Term
Cleansing	View Term
consent decree	View Term
Earned rate	View Term
Audimeter	View Term
Identity Systems (business identity, corporate I.D.)	View Term
cookies	View Term
WASP (Wireless Applications Service Provider)	View Term
Catalog	View Term
Marketer	View Term
centralized system	View Term
standard advertising unit (SAU)	View Term
P3P (Platform for Privacy Preferences Project)	View Term
Better Business Bureau (BBB)	View Term
Password	View Term
Caption	View Term
Customer experience	View Term
Live Read	View Term
Metropolitan Statistical Area (MSA)	View Term
OnPage Factors	View Term
nonproduct advertising	View Term
ATF (Above the Fold)	View Term
Typeface	View Term
interview	View Term
Clientinitiated ad impression	View Term
Log File	View Term
circulation audit	View Term
CPL (Costperlead)	View Term
clickthrough rate (CTR)	View Term
CUBE Model	View Term
advertising impression	View Term
readers per copy (RPC)	View Term
Eightytwenty rule	View Term
OffPage Factors	View Term
Advertising elasticity	View Term
advertising specialty	View Term
ALT Text	View Term