Advertising
What is it? A paid, mediated, form of communication from an identifiable source, designed to persuade the receiver to take some action, now or in the future. (This definition is based on the following study: Richards, J. I., and Curran, C. M. (2002). Oracles on Advertising: Searching for a Definition. Journal of Advertising, Summer, 31(2), 6377.)Added By: Nevaeh
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