Creative Brief

What is it? A written statement that serves as the creative teams guide for writing and producing an ad. It describes the most important issues that should be considered in the development of the ad (the who, why, what, where, and when), including a definition and description of the target audience; the rational and emotional appeals to be used; the product features that will satisfy the customers needs; the style, approach, or tone that will be used in the copy; and, generally, what the copy will say.

Added By: Mackenzie

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