Ad Impression

What is it? 1) an ad which is served to a users browser. Ads can be requested by the users browser (referred to as pulled ads) or they can be pushed, such as emailed ads; 2) a measurement of responses from an ad delivery system to an ad request from the users browser, which is filtered from robotic activity and is recorded at a point as late as possible in the process of delivery of the creative material to the users browsertherefore closest to the actual opportunity to see by the user. Two methods are used to deliver ad content to the usera) serverinitiated and b) clientinitiated. Serverinitiated ad counting uses the publishers Web content server for making requests, formatting and redirecting content. Clientinitiated ad counting relies on the users browser to perform these activities. For organizations that use a serverinitiated ad counting method, counting should occur subsequent to the ad response at either the publishers ad server or the Web content server. For organizations using a clientinitiated ad counting method, counting should occur at the publishers ad server or thirdparty ad server, subsequent to the ad request, or later, in the process. See iab.net for ad campaign measurement guidelines.

Added By: Keira

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