Caching

What is it? Local storage of recently viewed web pages for faster retrieval of information. Browsers store the most recently viewed web pages on the users hard drive. When the user requests to see the content (text or images) again, instead of retrieving it from the web, the browser will search for it in a local folder on the viewers system called the cache. The result is faster page loads for the viewer. This process causes underreporting of the number of times a viewer actually saw a web page or ad.

Added By: Gracie

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