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Ad Click

What is it? a measurement of the userinitiated action of responding to (such as clicking on) an ad element causing a redirect to another Web location or another frame or page within the advertisement. There are three types of ad clicks: 1) clickthroughs; 2) inunit clicks; and 3) mouseovers. Ad clickthroughs should be tracked and reported as a 302 redirect at the ad server and should filter out robotic activity.

Added By: Ashley

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