Shareofmarket/shareofvoice Method

What is it? A method of allocating advertising funds based on determining the firms goals for a certain share of the market and then applying a slightly higher percentage of industry advertising dollars to the firms budget.

Added By: Gabrielle

Send To Friends!

If you'd like to send the Shareofmarket/shareofvoice Method definition to yourself or to your friends/colleagues, just enter the e-mail addresses in the boxes below -

We hope you now understand the meaning of Shareofmarket/shareofvoice Method. If you need any more information on this term, please don't hesitate to contact us.