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Serverinitiated Ad Impression

What is it? one of the two methods used for ad counting. Ad content is delivered to the user via two methodsserverinitiated and clientinitiated. Serverinitiated ad counting uses the publishers Web content server for making requests, formatting and redirecting content. For organizations using a serverinitiated ad counting method, counting should occur subsequent to the ad response at either the publishers ad server or the Web content server, or later in the process. See clientinitiated ad impression.

Added By: Sophie

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