Redirect
What is it? when used in reference to online advertising, one server assigning an adserving or adtargeting function to another server, often operated by a third company. For instance, a Web publishers ad management server might redirect to a thirdparty hired by an advertiser to distribute its ads to target customers; and then another redirect to a rich media provider might also occur if streaming video were involved before the ad is finally delivered to the consumer. In some cases, the process of redirects can produce latency. See ad serving, latency.Added By: Joseph
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