Private Brand

What is it? Product brand owned by a retailer, wholesaler, dealer, or merchant, as opposed to a manufacturer or producer, and bearing its own company name or another name it owns exclusively. Also referred to as Private label.

Added By: Brianna

Send To Friends!

If you'd like to send the Private Brand definition to yourself or to your friends/colleagues, just enter the e-mail addresses in the boxes below -

We hope you now understand the meaning of Private Brand. If you need any more information on this term, please don't hesitate to contact us.