Paid Inclusion

What is it? Advertising program where pages are guaranteed to be included in a search engines index in exchange for payment, though no guarantee of ranking well is typically given. For example, LookSmart is a directory that lists pages and sites, not based on position but based on relevance. Marketers pay to be included in the directory, on a CPC basis or perURL fee basis, with no guarantee of specific placement. Also see XML Feeds.

Added By: Kate

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