Milline Rate

What is it? Used to determine the cost effectiveness of advertising in a newspaper; reached by multiplying the cost per agate line by one million, then dividing by the circulation. Also referred to as Milline.

Added By: Gracie

Send To Friends!

If you'd like to send the Milline Rate definition to yourself or to your friends/colleagues, just enter the e-mail addresses in the boxes below -

We hope you now understand the meaning of Milline Rate. If you need any more information on this term, please don't hesitate to contact us.