Methodology
What is it? The overall strategy of selecting and scheduling media vehicles to achieve the desired reach, frequency, and continuity objectives.Added By: Lillian
The Methodology definition has been viewed 434 Time(s)!
Send To Friends!
If you'd like to send the Methodology definition to yourself or to your friends/colleagues, just enter the e-mail addresses in the boxes below -We hope you now understand the meaning of Methodology. If you need any more information on this term, please don't hesitate to contact us.