Marketing Plan

What is it? The plan that directs the companys marketing effort. First, it assembles all the pertinent facts about the organization, the markets it serves, and its products, services, customers, and competition. Second, it forces the functional managers within the company to work togetherproduct development, production, selling, advertising, credit, transportationto focus efficiently on the customer. Third, it sets goals and objectives to be attained within specified periods of time and lays out the precise strategies that will be used to achieve them.

Added By: Patrick

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