Home
E-Mail
Latest

Holdover Audience

What is it? The percent of a programs audience that watched or listened to the immediately preceding program on the same station. Also called Inherited audience (see below).

Added By: Sydney

The Holdover Audience definition has been viewed 134 Time(s)!




Send To Friends!

If you'd like to send the Holdover Audience definition to yourself or to your friends/colleagues, just enter the e-mail addresses in the boxes below -





We hope you now understand the meaning of Holdover Audience. If you need any more information on this term, please don't hesitate to contact us.