Holding Power

What is it? The ability to keep an audience throughout a broadcast, rather than having them change channels. It is represented as a percent of the total audience.

Added By: Zoe

Send To Friends!

If you'd like to send the Holding Power definition to yourself or to your friends/colleagues, just enter the e-mail addresses in the boxes below -

We hope you now understand the meaning of Holding Power. If you need any more information on this term, please don't hesitate to contact us.